L'Oreal Professionnel

Flex Blowdry Cream – 150ml

Heat protection and flexible control a natural blow-dry.

$45.60

In stock

Purchase this product now and earn 46 Pomme Points!

This professional pre-styling cream offers 10-in-1 benefits. Infused with thermo-reactive agents, it provides heat protection up to 230°C/450°F, controls frizz and facilitates an easier blow-dry.

Perfect for: 

Anybody looking for a smooth blow-dry while maintaining nourished hair. Good for all hair types.

Benefits:

  • Heat protection up to 230°C/450°F
  • Anti-frizz
  • Shape control
  • Blow-dry facilitation
  • Thermo-actives to reshape hair at a minimum of 150°C/300°F
  • Shine
  • Anti-breakage
  • Nourishment
  • Smoothness

Product Highlights

  • Nicole's Faves!
    1. Apply 3-5 pumps to towel-dried hair, focusing on the lengths and ends.
    2. Blow-dry hair as desired 
    3. Style your hair for a controlled, smooth finish. 
  • Paraffinum Liquidum / Mineral Oil / Huile Minerale • Potassium Persulfate • Sodium Silicate • Ammonium Persulfate • Sodium Metasilicate • Sodium Stearate • Citric Acid • Polyethylene • Sodium Lauryl Sulfate • Hydroxyethylcellulose • Acrylates/C10-30 Alkyl Acrylate Crosspolymer • Glycine • Disodium Edta • Ci 77007 / Ultramarines • Silica [Nano] / Silica • Kaolin • Glyceryl Stearate • Aqua / Water / Eau

    1. What is Flex Blowdry Cream?
      It’s a leave‑in pre‑styling blow‑dry cream that helps make blow‑drying easier while protecting hair from heat and controlling frizz.
    2. Who is this product best for?
      This cream is great for anyone who blow‑dries or heat‑styles, especially those wanting smoother, shinier, frizz‑controlled hair. It works on all hair types.
    3. How do I use Flex Blowdry Cream?
      Apply 3–5 pumps to towel‑dried hair, focusing on lengths and ends, then blow‑dry and style as desired.
    4. Does it protect against heat damage?
      Yes. It offers heat protection up to 230 °C / 450 °F, helping shield hair from daily styling damage.
    5. Will this help with frizz?
      Yes, it helps control frizz and flyaways for a smoother, polished finish.
    6. Can I restyle my hair with heat after applying this cream?
      Yes. The formula is thermo‑reactive, meaning it reactivates with heat for easy restyling without adding more product.
    7. Will this leave my hair heavy?
      No. It’s lightweight and designed to deliver smoothness, shine, and movement without weighing hair down.

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